Cruelty-Free Product Checker

With so many brands claiming to be cruelty-free, it can be hard to know who to trust. Labels like "not tested on animals", "cruelty-free", and "vegan" all mean different things, and some companies may not test their finished products but still use ingredients tested on animals. This tool helps you cut through the confusion. Enter a brand or product type and we will explain what to look for, which certifications are reliable, and how to make genuinely informed choices about the products you buy.

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Enter a brand or product name and find out whether they test on animals, what the common labels mean, and which certifications to look for when shopping.

1 What brand or product are you asking about?

2 What type of product?

3 What do you want to know?

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This tool provides general guidance about animal testing policies and certifications. Brand policies can change. For the most up-to-date information, check the brand's own website or consult the Leaping Bunny or PETA cruelty-free databases.

What this tool is for

Shopping cruelty-free sounds simple until you start reading the packaging. This tool helps you check whether a specific brand or product is likely to have been tested on animals, and it explains what the wording on the label actually means in practice.

It is a quick way to get a clearer picture before you buy, whether you are in the shop, browsing online, or building a new routine from scratch.

When to use it

Use it if you have seen a claim like "not tested on animals" and want to know if it holds up, or if you have spotted a bunny logo and are not sure which certification it belongs to. It is also useful if you are switching brands, putting together a gift, or helping someone in your household choose toiletries, make-up, cleaning products, or household basics.

It is written for shoppers in the UK, so the guidance reflects how rules, labels, and certifications work here. You do not need any background knowledge of animal testing policy to get something useful out of it.

How it works

Type in a brand name or a product type and the tool gives you a short, plain English summary of what is known about their testing policy, which certifications (if any) they hold, and what to watch out for with similar products. You can use it as often as you like, and we do not store the searches you make.

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