With so many brands claiming to be cruelty-free, it can be hard to know who to trust. Labels like "not tested on animals", "cruelty-free", and "vegan" all mean different things, and some companies may not test their finished products but still use ingredients tested on animals.
This tool helps you cut through the confusion. Enter a brand or product type and we will explain what to look for, which certifications are reliable, and how to make genuinely informed choices about the products you buy. If you have any comments or would like additional tools, please leave a comment at the bottom of this page.
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