What this tool does

Finding out whether your favourite brands test on animals can be surprisingly difficult. Companies sometimes give vague answers, certification schemes vary, and positions can change over time. This interactive tool cuts through the confusion by checking a brand's current animal testing status and explaining what it means for you.

The tool also suggests cruelty-free alternatives available in the UK, so you can make informed choices that align with your values without spending hours researching every purchase.

When to use it

Use the tool whenever you want to check a specific beauty, household or food brand before buying. It is particularly helpful if you are switching to cruelty-free products but are not sure which of your current brands meet that standard, or if you have heard conflicting information about whether a company tests on animals.

The tool is also useful when you want reliable alternatives to suggest to friends or family who are interested in avoiding animal-tested products.

How it works

You simply enter the brand or product name, select the category, and tell us where it is mainly sold. The tool then explains the brand's publicly known position on animal testing, including important factors like sales in China where testing requirements have traditionally applied. You will see whether the brand holds recognised certifications and get a list of verified cruelty-free alternatives.

The tool also shows you how to double-check the information yourself using official sources like Leaping Bunny and brand websites. Nothing you enter is saved, and you do not need to create an account to use it.