Free Information Tools
Cruelty-Free Product Checker
Enter a brand or product name and find out whether they test on animals, what the common labels mean, and which certifications to look for when shopping.
Consumer Action Guide
Want to make a difference but not sure how? Tell us what matters to you and get practical steps you can take as a consumer, from shopping choices to writing to companies.
Alternatives to Animal Testing Explorer
Discover the latest scientific methods replacing animal testing. Choose an area of testing and learn about the alternatives being developed and how close they are to widespread use.
Balanced Debate Guide
Need to understand both sides of the animal testing debate? Choose your topic and get well-researched arguments for and against, perfect for essays, debates, and informed discussions.
Ethical Shopping Guide
Tell us what products you regularly buy and get personalised recommendations for cruelty-free alternatives that are easy to find and reasonably priced.