What this tool is for

If you care about animal testing but feel stuck on what to actually do about it, this tool turns that concern into a short list of things you can try as a shopper or member of the public. You tell it what you care most about and how much time you have, and it gives you a plan that fits.

The steps are practical rather than abstract. That might mean which labels to look for on the back of a shampoo bottle, how to word a polite email to a brand, or where to put your money if you want to support work on testing alternatives.

Who it suits

It is aimed at people in the UK who want to shop in line with their values but find the information confusing. Cruelty-free logos, "not tested on animals" claims and the rules around ingredients sold in other countries can be hard to pick apart, and most of us do not have hours to research every purchase.

It is also useful if you already buy cruelty-free and want to go a bit further, for example by writing to a company whose policy you are unsure about, talking to your MP, or supporting a charity that works on replacing animal tests with other methods.

How it works

You answer a handful of short questions about what matters to you, such as the product categories you buy most, whether you want to focus on shopping, letter writing or donating, and how much time you are willing to spend. The tool then gives you a plain English summary with specific next steps, written so you can act on them the same day. Your answers are not saved, and you can run it again any time your priorities change.