Consumer Action Guide

Many people feel strongly about animal testing but do not know what practical steps they can take. This tool gives you a personalised action plan based on what matters most to you and how much time or effort you want to put in. Whether you want to switch to cruelty-free products, write to a company about their testing policy, support organisations working on alternatives, or simply understand the issues better, we will give you clear, practical steps you can take today.

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This tool provides general guidance about consumer choices relating to animal testing. It presents factual information to help you make informed decisions.
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